Contact Information
E-mail: ysk48@bath.ac.uk
Address: 10 East, Convocation Ave., Claverton Down, Bath, United Kingdom BA2 7AZ
Education
08/2018 – 05/2023
03/2014 – 02/2017
03/2008 – 02/2014
Ph.D. in Marketing, University of South Florida, Tampa, FL
M.S. in Cognitive Psychology, Korea University, Seoul, Korea
B.A. in Psychology, Korea University, Seoul, Korea
B.A. in English Language and Literature, Korea University, Seoul, Korea
Fellowships
Fall 2018 – Spring 2023
Spring 2017
Fall 2015
Spring 2015
Spring 2014 – Fall 2014
Presidential Doctoral Fellowship (2018-2023)
Office of Graduate Studies, University of South Florida
Research Fellowship
Grant funded: “Contextual modulation on category-specific visual brain areas” by Korea Research Foundation
Fellowship for Academic Assistant
Department of Psychology, Korea University
General scholarships
College of Liberal Arts, Korea University
Research Assistant scholarships
Department of Psychology, Korea University
Research Interests
Consumer well-being, Retailing, Sensory marketing, Minority consumer behavior, Consumer psychology
Journal Publications
Szocs, Courtney, Annika Abell, Ruta Ruzeviciute, Yeseul Kim, and Dipayan Biswas (2024), “Contextual Effects of Color on Food Choices: Red Ambient Color Induces Indulgence,” Journal of Consumer Psychology.
Szocs, Courtney, Yeseul Kim, Mikyoung Lim, Christian Arroyo Mera, and Dipayan Biswas (2023), “The store of the future: Engaging customers through sensory elements, personalization, technology and a post-pandemic orientation,” Journal of Retailing, 99 (4), 605-620.
Park, Minsun, Randolph Blake, Yeseul Kim, and Chai-Youn Kim (2019), “Congruent audio-visual stimulation during adaptation modulates the subsequently experienced visual motion aftereffect,” Scientific Reports, 9 (1), 1-11.
Kang, Mi-Jeong*, Yeseul Kim*, Ji-Young Shim, and Chai-Youn Kim (2017), “Graphemes sharing phonetic features tend to induce similar synesthetic colors,” Frontiers in Psychology, 8, 337. *Authors contributed equally to this work.
Kim, Chai-Youn, Yeseul Kim, and Hyun Woong Kim (2015), “The letter ‘A’ and the musical note ‘C’ are Red – A review on binding of sensory features and colors in synesthesia,” Journal of Korean Society of Color Studies, 29 (1), 149-161.
Kim, Yeseul and Chai-Youn Kim (2014), “Correlation between grapheme frequency and synesthetic colors in color-grapheme synesthesia,” Korean Journal of Cognitive and Biological Psychology, 26 (3), 133-149.
Teaching Experiences
Spring 24 – Spring 25
Spring 25
Spring 22
Fall 21
Fall 20 – Spring 21
Spring 14
Module convenor, “Contemporary Consumer Research Applications,” University of Sussex
Module convenor, “Empirical Projects in Marketing and Consumer Psychology,” University of Sussex
Tutor, “Introduction to Marketing,” University of Sussex
Instructor, “Digital Marketing”, University of South Florida
Instructor, “Marketing Research”, University of South Florida
Instructor, “Digital Marketing”, University of South Florida
Teaching assistant, “Sensation and Perception”, Korea University