Contact Information
E-mail: ysk48@bath.ac.uk
Address: 10 East, Convocation Ave., Claverton Down, Bath, United Kingdom BA2 7AZ
Education
08/2018 – 05/2023
03/2014 – 02/2017
03/2008 – 02/2014
Ph.D. in Marketing, University of South Florida, Tampa, FL
M.S. in Cognitive Psychology, Korea University, Seoul, Korea
B.A. in Psychology, Korea University, Seoul, Korea
B.A. in English Language and Literature, Korea University, Seoul, Korea
Research Interests
Consumer well-being, Retailing, Sensory marketing, Consumer psychology
Journal Publications
Kim, Yeseul, Dipayan Biswas, Courtney Szocs, and Khalia Jenkins (2026), “Human or AI? Identity Salience Enhances Historically Marginalized (But Not Privileged) Consumers’ Choice of Algorithmic Service Providers,” Journal of Marketing.
Szocs, Courtney, Annika Abell, Ruta Ruzeviciute, Yeseul Kim, and Dipayan Biswas (2024), “Contextual Effects of Color on Food Choices: Red Ambient Color Induces Indulgence,” Journal of Consumer Psychology.
Szocs, Courtney, Yeseul Kim, Mikyoung Lim, Christian Arroyo Mera, and Dipayan Biswas (2023), “The store of the future: Engaging customers through sensory elements, personalization, technology and a post-pandemic orientation,” Journal of Retailing, 99 (4), 605-620.
Park, Minsun, Randolph Blake, Yeseul Kim, and Chai-Youn Kim (2019), “Congruent audio-visual stimulation during adaptation modulates the subsequently experienced visual motion aftereffect,” Scientific Reports, 9 (1), 1-11.
Kang, Mi-Jeong*, Yeseul Kim*, Ji-Young Shim, and Chai-Youn Kim (2017), “Graphemes sharing phonetic features tend to induce similar synesthetic colors,” Frontiers in Psychology, 8, 337. *Authors contributed equally to this work.
Kim, Chai-Youn, Yeseul Kim, and Hyun Woong Kim (2015), “The letter ‘A’ and the musical note ‘C’ are Red – A review on binding of sensory features and colors in synesthesia,” Journal of Korean Society of Color Studies, 29 (1), 149-161.
Kim, Yeseul and Chai-Youn Kim (2014), “Correlation between grapheme frequency and synesthetic colors in color-grapheme synesthesia,” Korean Journal of Cognitive and Biological Psychology, 26 (3), 133-149.
Teaching Experiences
Spring 2026 – Present
Spring 24 – Spring 25
Spring 25
Spring 22
Fall 21
Fall 20 – Spring 21
“Consumer Behaviour”, University of Bath
“Marketing”, University of Bath
“Contemporary Consumer Research Applications,” University of Sussex
“Empirical Projects in Marketing and Consumer Psychology,” University of Sussex
“Introduction to Marketing,” University of Sussex
“Digital Marketing”, University of South Florida
“Marketing Research”, University of South Florida
“Digital Marketing”, University of South Florida